Why do the car company makes super car?

Have you ever seen fancy car on the road? Today, many car companies are making a super car that has a high technology and best performance such as AUDI R8, Nissan GTR, and Lamborghini. Also, the car's price is minimum ten thousands. Many people has a dream to drive and make the car as own car. However, car companies aren't selling lots of super cars now because the price is too high. Why do the car companies want to make and show super car? There are two specific reasons. The reasons are marketing and pride.

First of all, most car companies produce car that has a high technology to use for marketing. Producing supercar is very useful method to inform consumers their ability. Moreover, consumers have a confidence to the company, so when they need a new car, they will choose the company’s car although they cannot buy a supercar. Consumers think that the company has a better technology than other companies that cannot make a supercar. As a result, they expect better quality to lower level car. For example, Nissan, Japanese Car Company, didn’t have supercar few years ago. At that time, they had a problem to sell their cars because their technology is insufficient to compete with other companies. They determined to focus on producing a car that has all technology as good as possible. As a result, they launched their supercar, so many people interested their supercar and company. Thanks to launching show, their sales are increased. Therefore, making a supercar helps companies to increase sales.

Second, car companies think that supercar is same with their pride. Whenever new supercar is launched, it is compared every parts and performance with others on the media such as television show and magazine. Almost car companies are very sensitive to compare because of their pride. Especially, the car companies are sharper comparing engine. The reason is that engine is like a heart. For example, when one company made a supercar, they emphasized how fast the car goes 0 to 60mph. It is like a criterion to compare an engine. So, many car companies invest lots of money to develop their technology for making a better engine. Therefore, producing a high tech car is important to keep their pride.

To sum up, most car companies has a dream to make a better supercar than others because of marketing and pride. Lots of major car companies want to beat others by making a new engine, so this competition will be endless. However, I think that this competition have to change topic from faster engine to efficient engine.